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GrowUs Media is a high-performance creator agency and media operations platform built to help talent agencies showcase verified creator reach, streamline inbound brand sponsorships, and run deals end-to-end with automated escrow and contracts.
GrowUs Media is a creator agency and media operations platform. Brands browse a verified talent directory with audience metrics, while creator contact details stay isolated until a deal is confirmed, which protects creators' personal information.
Algorithmic creator matching checks exclusivity conflicts, digital contracts are signed electronically, and milestone payments run through automated escrow with a platform commission split, so payments and content rights are tracked in one ledger.
This case study is useful if you plan an influencer marketing platform, a creator talent management system, or a marketplace with escrow payouts and contracts.
Before deploying the centralized operations platform, the agency juggled static presentation decks, disorganized WhatsApp chains, creator contact leakage, and manual contract negotiation.
Agency managers spent hours manually updating spreadsheets, chasing signatures, and mediating payment disputes instead of closing brand partnerships. Direct contact leakage also risked the agency’s exclusive representation model.
Engineered a bespoke web platform and operations engine featuring an explainable creator-to-brief matching algorithm, strict PII isolation, automated Leegality e-signatures, and Razorpay Route escrow splits.
Showcase verified creator metrics while architecturally isolating creator personal contact details from brand access.
Score creators against brand briefs based on niche (40%), reach (25%), and engagement (20%), while validating MOU exclusivity.
Generate deal contracts dynamically and collect verified multi-party digital signatures via Leegality API webhooks.
Hold brand campaign budgets securely in escrow, auto-deduct the 15% agency commission, and disburse creator payouts upon deliverable sign-off.
Track granular licensing windows (Organic, Paid Boost, Whitelisting) and manage in-house studio floors, crew, and gear with concurrency locks.
The platform was designed to automate repetitive brand intake, enforce contract and MOU compliance at the database level, and automate split escrow payouts.
Brand submits structured campaign brief with deliverables, budget, and target niches
System ranks creators on niche, reach, and engagement while auditing MOU exclusivity
Curated roster package assembled with live audience metrics in under 3 hours
Contract automatically dispatched for binding digital signature via Leegality API
Brand deposits campaign funds into Razorpay Route escrow before production begins
Deliverables reviewed and approved; content usage rights ledger activated
Platform releases creator funds, deducts commission, and polls live post metrics
Centralized inbound brand inquiries and streamlined creator matching.
Decreased proposal turnarounds from several days to under 3 hours with explainable matching.
Curated and managed India’s top tier digital creators across entertainment, tech, and lifestyle.
Drove massive viewer engagement across verified YouTube and Instagram brand activations.
Automated milestone escrow fund holds, commission deductions, and creator payouts via Razorpay Route.
Designed with strict table isolation for creator PII (never joined to brand querysets) and database check constraints enforcing MOU attachment prior to deal progression.
Audited creator agency operations, PII leakage risks, brand brief workflows, and payment disputes.
Architected PostgreSQL schema with encrypted fields, Leegality e-sign webhooks, and Razorpay split escrow.
Built Next.js portal, explainable matching algorithm, deal pipeline Kanban, and studio booking.
Integrated Celery Beat asynchronous polling for social metrics and automated nightly ledger reconciliation.
GrowUs Media transformed creator operations into an automated deal desk, managing 500+ campaigns and generating over 2.5 billion views.
It is software where an agency showcases creators, matches them with brand campaigns, manages contracts and payments, and tracks content rights.
Brand payments are held and released to creators at agreed milestones, with the platform commission split automatically.
Yes. Personal contact information is isolated and only revealed after a deal is confirmed.
Yes. We build custom marketplaces with matching, contracts and payment workflows tailored to your industry.
Role-based UPI payment gateway operations portal for admins, employees and merchants, covering deposits, withdrawals, wallets, KYC reviews and reports.
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